Brief Background2


Focus on Market3

Benefit Creation3

Advice to Older Management3




Cigarette smoking is among the most common kinds of recreational drug. Research suggests that stress is one of the factors that leads to cigarette smoking. This is among the factors which in turn lures persons into smoking, as they are stress-relievers. Cigarette smoking is actually a major reason for cancer fatalities worldwide. Singapore is a nation dealing with excessive stress amounts. The idea here is to reduce the harmful effects and also offer variety of tastes clubbed with a few innovations. Consequently, launching these reformed cigs in the Singapore market can be profitable intended for the business.

Short Background

SEATC states in their report out dated 30/1/2010, that there has been a greater in cigarette consumption in Singapore. Each day in 2009, 6th. 7 mil were lighted up, producing for 2 . 44 billion cigarettes marketed through the season. В This can be a 12 percent rise above 2008's physique of 2. seventeen billion plus the figure of two. 09 billion in june 2006. Marlboro contains a market share of 50% in Singapore. The closest rival Dunhill (BAT) is placed in 30%. Additional competitors happen to be from Japan Tobacco International which has twenty percent market share. This puts all of us in a driver's seat and our fresh concept of Cigarette Switch will be well recognized in Singapore market.


The new ‘Marlboro Switch' includes less Tar and Nicotine, compared to additional competitors. This shall considerably reduce the scent and smoke cigarettes emitted. It is available in three distinct flavors. The reason for it being named ‘switch' is that the flavor with the cigarette fuses to Clove, Cinnamon or Ice Boost when the capsule in filtration system is pushed by the person (The filtration system contains a tiny liquid-filled flavor capsule. If the capsule can be pressed, the flavor is...


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